Privacy Policy

Information We Collect

We collect information you provide directly and information collected automatically when you use our website.

How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfilment: Processing, packing, and shipping your orders and sending order confirmations.
• Customer Support: Responding to your queries, complaints, or return requests.
• Marketing (with consent): Sending promotional emails, offers, and new product updates where you have opted in.
• Website Improvement: Analysing usage patterns to improve our website experience.
• Legal Compliance: Maintaining records required under the Companies Act, GST Act, and other applicable Indian laws.
• Fraud Prevention: Detecting and preventing fraudulent transactions and unauthorised access.

Sharing of Information

We do not sell, rent, or trade your personal information. We share data only in the following limited circumstances:

• Logistics Partners: Name, contact number, and delivery address are shared with our courier and shipping partners to fulfil your order.
• Payment Processors: Transaction details are shared with payment gateway providers for payment verification.
• Legal Obligations: We may disclose information when required by law, court order, or government authority.
• Business Transfer: In the event of a merger or acquisition, your information may be transferred with notice to you.

Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience. Cookies are small files stored on your device.

You may disable cookies in your browser settings; however, this may affect the functionality of certain website features.

Data Security

We implement industry-standard security measures to protect your personal data:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Access controls ensuring only authorised personnel can access personal data.
• Regular security audits and vulnerability assessments of our systems.
• Secure, encrypted storage of all personal data on Indian servers.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Order Records: Retained for 7 years as required under Indian tax and financial regulations.
• Account Data: Retained until account deletion request or 3 years of inactivity.
• Marketing Data: Retained until you withdraw consent or unsubscribe.
• Analytics Data: Retained in anonymised form for up to 2 years.

Your Rights

Under the Digital Personal Data Protection Act, 2023 (DPDP Act), you have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data (subject to legal retention requirements).
• Right to Withdraw Consent: Withdraw marketing consent at any time by unsubscribing or emailing us.
• Right to Grievance: Lodge a complaint with the Data Protection Board of India if you believe your rights have been violated.

To exercise any of these rights, email us at support@truvalueglobal.com with the subject line "Data Rights Request".

Third-Party Links

Our website may contain links to third-party websites, social media platforms, and payment gateways. We are not responsible for the privacy practices of these external sites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our site.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. For significant changes, we will also send an email notification.

Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact & Grievance Officer

For any privacy-related queries, data requests, or complaints: